Part 3 SEO and Paid Ads: 2022 Digital Marketing Series for Entrepreneurs & Small Businesses

Description

SEO and Paid Ads is the third session of Active Web Group’s four-part digital marketing series for Entrepreneurs and Small Business Owners. To view additional series sessions on Branding Your Business, Website Considerations, and Digital Marketing Analytics, check out our YouTube Channel: https://bit.ly/NYSBDCyoutube In this webinar recording, Active Web Group’s Senior Digital Strategist & Marketing Manager Frank Corrao covers how Google determines which sites to rank at the top of searches through the exploration of:

• Important Metrics

• Direct, organic, paid, social referral, and email channels

• KPI: Key Performance Indicators

• Data and A/B testing

• Basic structure of SEO: Search Engine Optimization

• Google Analytics

• Factors that go into Google’s ranking formula, including content, keywords, domain authority, and site speed

• Algorithm updates

• Emerging search technology

• Remarketing advertising

• A 360 approach to the pay per click (PPC) process Series

Presenter

Frank Corrao, Active Web Group’s Senior Digital Strategist & Marketing Manager

https://www.activewebgroup.com/

Host

The Mid-Hudson SBDC is part of the New York Small Business Development Center (SBDC) network of 20 campus-based centers and outreach offices located across New York State.

DISCLAIMER – Funded in part through a Cooperative Agreement with the US Small Business Administration. Training collaboration does not constitute an expressed or implied endorsement by the NYSBDC and SBA of the presenter(s), their organization(s), and/or their products and services.