Description
In this conversation, Matthew and Lauren discuss the importance of a capability statement for government contracting. They explain that a capability statement is a one-page marketing document that details what a company can do for the government. They provide tips on how to create an effective capability statement, including including contact information, a short introduction about the company, core competencies, past performance, differentiators, and corporate data. They emphasize the importance of tailoring the capability statement to the specific agency or event being targeted. The conversation concludes with a discussion about the visual design of the capability statement and the upcoming episode on responding to an RFP.
Takeaways
A capability statement is a one-page marketing document that details what a company can do for the government. The capability statement should include contact information, a short introduction about the company, core competencies, past performance, differentiators, and corporate data. It is important to tailor the capability statement to the specific agency or event being targeted. The capability statement should be visually appealing and reflect the company’s branding. The next episode will cover how to respond to an RFP in government contracting.
Host
Hosted by the Farmingdale SBDC’s Business Breakthrough | New York Podcast. The Farmingdale SBDC is part of the New York Small Business Development Center (SBDC) network of 20 campus-based centers and outreach offices located across New York State.
DISCLAIMER – Funded in part through a Cooperative Agreement with the US Small Business Administration. Training collaboration does not constitute an expressed or implied endorsement by the NYSBDC and SBA of the presenter(s), their organization(s), and/or their products and services.
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