How to Market your Small Business to the Government

Description

This conversation discusses marketing strategies for businesses looking to win government contracts. It emphasizes the importance of understanding the government as a customer and treating government agencies as people. The conversation covers topics such as targeting specific agencies, researching government agencies, utilizing online presence and social media, attending government contracting events, and preparing for events and engagements. It also highlights the significance of building relationships with government agencies and networking with other businesses in the industry. The conversation concludes with a discussion on the value of pre-bid meetings in understanding agency needs and forming connections.

Takeaways

Understand that government agencies are customers and treat them as such Target specific agencies and research their needs and buying processes Utilize online presence and social media to establish credibility and showcase expertise Attend government contracting events and network with agencies and other businesses Prepare for events and engagements by having a professional image and a capability statement Utilize pre-bid meetings to understand agency needs and form connections

Host

Hosted by the Farmingdale SBDC’s Business Breakthrough | New York Podcast. The Farmingdale SBDC is part of the New York Small Business Development Center (SBDC) network of 20 campus-based centers and outreach offices located across New York State.

DISCLAIMER – Funded in part through a Cooperative Agreement with the US Small Business Administration. Training collaboration does not constitute an expressed or implied endorsement by the NYSBDC and SBA of the presenter(s), their organization(s), and/or their products and services.