In this video Matthew and Lauren offer a practical template for crafting effective Value Propositions, demonstrated through examples from major companies like Apple, and Nike. These examples highlight how each company uniquely caters to specific customer desires while addressing market-specific pain points. The key takeaway emphasizes the importance of businesses carefully considering their Value Propositions and encourages a flexible approach beyond a rigid template, promoting diverse strategies to create compelling and tailored value propositions for their unique contexts.
Host
Hosted by the Farmingdale SBDC’s Business Breakthrough | New York Podcast. The Farmingdale SBDC is part of the New York Small Business Development Center (SBDC) network of 20 campus-based centers and outreach offices located across New York State.
Funded in part through a Cooperative Agreement with the US Small Business Administration. Training collaboration does not constitute an expressed or implied endorsement by the NYSBDC and SBA of the presenter(s), their organization(s), and/or their products and services.
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