In 2022, Brittany Furnani and Cristian Abbrancati opened Nose Best Candles in Bushwick, Brooklyn. With guidance from Pace SBDC, they secured $40,000 in funding and expanded their handcrafted candle business. Known for unique fragrances and quality, they built a strong community through online marketing and candle-making workshops.
Assistance Provided
To support their growth, Brittany and Cristian enlisted the help of Pace SBDC advisors Rawle Brown and Joe Peterson. The SBDC provided essential assistance with business planning, marketing strategies, sales generation, and financial analysis. This guidance was instrumental in helping Nose Best Candles secure $20,000 from the NYC Opportunity Loan Fund and a $20,000 NY Seed Grant. These funds have allowed them to expand into new markets and increase production to meet rising demand.
Nose Best Candles Story
Nose Best Candles, a Bushwick, Brooklyn-based retail shop, was founded by Brittany Furnani and Pace University alum Cristian Abbrancati. Starting during the pandemic, the pair turned their candle-making hobby into a successful business, opening a storefront in 2022. Their handcrafted, scented candles quickly gained popularity, known for their unique fragrances and quality.
Nose Best Candles has thrived through savvy online marketing, engaging community events, and strategic collaborations. The store’s candle-making workshops foster a strong community connection and enhance customer loyalty. Their unique product offerings and innovative marketing efforts have set them apart in the competitive Brooklyn retail scene.
The business, which started with just two full-time employees, has maintained steady growth and now looks forward to further expansion. Their journey from a pandemic project to a bustling retail shop highlights the impact of effective business planning and comprehensive support.
Nose Best Candles continues to shine brightly, proving that with creativity, perseverance, and the right support, small businesses can achieve remarkable success. Their story is a testament to the power of community and the effectiveness of strategic business planning.
“We have so much to thank our advisors for at Pace SBDC! They have really done an amazing job supporting the growth of our business and guiding us when we hit plateaus and have encouraged us to reach for the stars. Pace SBDC has been pivotal in assisting us with grants, business loans, and opportunities that would have otherwise been missed by us just because we are often hyper focused on the operations of our candle shop day to day. They have helped us feel like we are part of a community and always have a place to reach out to if we are in a bind, need mentorship/advice, or a brainstorm. Thank you so much Joe & Rawle”
Manhattan SBDC Client
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